Shoe Advertisement
Memorandum
May 8, 2025
To: Hoka
From: Karlea Radke
RE: Rocket X Shoe Ad
When you think of a typical tennis shoe, what is the first thing to come to your mind? Adidas? Nike? Sketchers? Well, there is a new product outside of these brands that is aiming to shift the shoemaking industry forever and that is Hoka’s Rocket X shoes.
The ad I am thinking of designing for these shoes will include not only the logo of the brand, but also their tagline “Time to Fly.” Someone will then have their picture taken mid-run with the tagline, regardless of if they are male or female, wearing Hoka’s shoes with wings on the ends of the shoes showing how light but also flexible the shoes are. Some of the other photos might not include wings on the ends of the shoes, but rather just show off the product itself. Now, why this is going to be considered unique is the fact that this is going to be a type of show branded to all audiences who want something that they can comfortably wear on the go on the track, especially so if it is going to be snug on their feet.
People do not want to wear something that is clunky. They want something fresh, new and durable that is going to get them across the track, and that is the beautiful thing when it comes to these shoes. Rocket X only weighs 7.4 ounces, and the fact that it has a big push-off would sell anyone the second they hear of it, making it a clever proposition.
Also, since the foam and Rocket X shoes are new, there should be some sort of headline word placement to appeal to people who want something sweet to wear. This will not only attract people who need new shoes, but it will also provide them with what these shoes claim wants to spread, along with the speed. It is, as the tagline is so eloquently put, “Time to Fly.” So why not have everyone wear something that can take you 10 km around the track?
Now, this ad will be effective in that it will not only provide snippets of information for people to get the full scope of the product, but it will appeal to runners of all types who want something, again, durable, comfortable and, most importantly, new. The shoes have new foam; they are made with a low sole for better response time and are lightweight. Who would not want something like that?
As for my design choices that I went with for the Instagram post and two stories, for the post it was to convey the feeling of running in flight. The purpose of Hoka’s tagline is “Time to Fly,” so it would make sense for the post to feel and convey the same thing. As for the two stories, the photos and headlines used, as examples, are to show off Hoka’s shoes and the photos of said shoes were specifically chosen for their headline’s purpose.
Please do not hesitate to contact me if you have any questions. I look forward to seeing the results of this ad campaign.
Kind Regards,
Karlea Radke
10 Headlines:
· “Feel light. Feel faster. Feel new.”
· “Feel the rush and fly beneath your feet.”
· “Power and speed, the two ideas to make your freedom soar.”
· “Ready to feel the speed?”
· “Why wait when you can float on air?”
· “Why wait to run when you can shoot for the stars?”
· “Take to the skies and feel the beat.”
· “The shoes that will be your ticket to the heavens.”
· “Look to the sky and dream to run through the clouds.”
· “Pick up your shoes and fly with us.”
Copy:
“Hoka’s Rocket X shoes are a step towards the future of runners everywhere. It provides not only each step with comfort and push-off, but it also comes with new, durable EVA foam—perfect for the speedsters in us hitting the track. The shoe also comes with a low-seated sole, offering a chance for a more technical output with foot to pavement. Weighing in at only 7.4 ounces, the shoe maximizes a snug fit and is made so that people of all genders can wear it. Now what are you waiting for? Ready to fly to the skies?”
Tagline:
“Time to Fly.”
Contact Information:
Hoka Company
(463) Lets-Fly
2030 Billy Lane. Seattle, WA. 67540.
